Romain Gauthier
© Romain Gauthier

Adobe France X Romain Gauthier


Credit

Client : Adobe France

Agency : Heaven

Cinematography / VFX : Romain Gauthier

— PROJECT NAME

Adobe France x Romain Gauthier


— ROLE

Art Direction

VFX

Cinematography


— DATE

2024

Adobe France partnered with me to showcase the new generative AI features within Photoshop for their Social Medias. While granted full creative freedom, the brief required a transparent look into my artistic process. I approached the project with a specific challenge in mind: integrating AI as a collaborative tool rather than a final solution—ensuring the technology enhanced my workflow without compromising the authenticity of the final hand-crafted product.

ANGEL RIDE

This project, titled 'Angel Ride,' explores a gritty, high-energy aesthetic through the depiction of a mechanical angel navigating an urban environment. I intentionally utilized a 'dirty,' fast-paced visual style, incorporating erratic camera shakes and soft focus to mimic the raw, spontaneous feel of a handheld mobile recording. The objective was to create a sense of fleeting urgency—as if capturing a rare, ephemeral moment just before the figure disappears from view.

Process

Throughout these process videos, I demonstrated how I leveraged Photoshop’s generative AI to explore complex concepts—such as mechanical wings and futuristic eyewear—without letting the technology define the final image. My goal was to utilize AI as a catalyst for inspiration, using it to inform structural designs while ensuring the final creative direction remained entirely my own.