— PROJECT NAME
Max Mara Circus FOOH
— ROLE
Art Direction
Cinematography
VFX
— DATE
2024
Max Mara commissioned me to produce a series of FOOH (Fake Out of Home) activations centered on the 'Circus' theme of their latest collection. The creative concept reimagined the whimsy of the circus traveling through various European cities during the summer months. Within a condensed four-week timeframe, I oversaw the entire production pipeline—managing everything from initial concept development and on-location cinematography to post-production and final delivery.
Production : AIMKO
Art Direction / Director : Romain Gauthier
Assistant DP : Melvin le Riboter
3D Artist : Lucas Menard, Thomas Cousin
Sound Design : Joseph Skims